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Pese a los cuantiosos recursos invertidos en investigación de mercado, casi un 80% de los nuevos productos fracasan. ¿Por qué? ¿Acaso los consumidores no saben lo que quieren?

Gerald Zaltman investiga este rompecabezas y llega a la conclusión de que las herramientas de las que abusa el marketing –encuestas, entrevistas y dinámicas de grupo- y sus planteamientos tradicionales no consiguen profundizar lo suficiente para ayudar a los consumidores a descubrir y expresar lo que realmente quieren.

En este libro, Zaltman argumenta que un 95% de lo que pensamos se sitúa en el inconsciente. Por lo tanto, sacar a la luz los deseos de nuestros clientes nos exige que comprendamos la "mente del mercado".

Apoyándose en las investigaciones de disciplinas tan diversas como la neurología, la sociología, el análisis literario y la ciencia cognitiva, Zaltman señalan cómo interactúan la mente, el cerebro, el cuerpo y la sociedad cuando los consumidores analizan sus necesidades y evalúan los productos.

El autor demuestra cómo las empresas líderes "explotan la mina del inconsciente" con resultados extraordinarios y presenta herramientas y técnicas innovadoras que ayudan a los profesionales a:

- Formularse preguntas que apelen a la parte inconsciente del cerebro.
- Medir las reacciones del consumidor a los estímulos de marketing y corregir sus estrategias.
- Comprender cómo funciona su propia mente, y cómo pueden llegar a pensar de manera más creativa.

La mente del mercado está esperando a que la exploren. Asegúrese de que sus competidores no lleguen antes.

• Sales Rank: #3190659 in Books
• Published on: 2004-03-01
• Original language: Spanish
• Dimensions: 9.25" h x 6.50" w x 1.25" l, 1.51 pounds
• Binding: Hardcover
• 400 pages

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0 of 0 people found the following review helpful.
Five Stars
By Rodrigo Echeverry
Excelente libro, muy recomendado.

1 of 1 people found the following review helpful.
My master degree
By Minor Jimenez Guevara
Resulta ser mi mejor herramienta y mi mejor fuente para elaborar me trabajo de maestría en Neuromarketing, me dio todos los insumos y guía para realizarlo.
Para completar debes ir a las fuentes que cita y eso mutiplica la información y contesta todas tus dudas.

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Semiotics is the study of the most critical feature of human consciousness - the capacity for creating and using signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics. Written as an introduction to the field, this study makes an otherwise complex discipline accessible to the interested reader.

Marcel Danesi examines the various themes, concepts, and techniques that constitute current semiotic theory, and does so in lucid, easy to follow language. Cross-references between topics show the interconnectedness of many aspects of semiotic practice with a view to easing the understanding of the subject as a whole. Logically organized, Danesi treats such things as food, clothing, mathematics, and popular culture to semiotic readings, providing basic examples of how the discipline can be applied in everyday life.

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• Sales Rank: #1321720 in Books
• Brand: Brand: University of Toronto Press, Scholarly Publishing Division
• Published on: 2007-06-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .53" w x 6.00" l, .70 pounds
• Binding: Paperback
• 192 pages

Features

• Used Book in Good Condition

From the Back Cover

The Quest for Meaning is a sound, articulate, and significant contribution to the study of semiotic theory. Marcel Danesi begins with a run-down of key concepts in the field followed by a brief history and careful definition of the term -semiotics.- This format will serve students from virtually any background who wish to learn about the discipline.'-Frank Nuessel, Department of Classical and Modern Languages, University of Louisville

About the Author
Marcel Danesi is the director of and a professor in the Program in Semiotics and Communication Theory at Victoria College, University of Toronto.

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4 of 7 people found the following review helpful.
Quest For Meaning; A Guide to Semiotic Theory and Practice
By RNN
good intro and source of basic as well as information leading one onto further studies.

3 of 6 people found the following review helpful.
Highly informative book
By Prof. R. Paris
For anybody wanting to be introduced to the intricacies of Semiotics, this book would, in my opinion, fully and pleasantly fulfill the task.

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In the tiny state of Arcadia the institution of slavery is preserved and ferociously defended. Arcadians buy their branded human chattels, work them hard, and subject them to merciless flogging for trifling infractions.

Escaped slave woman Ronnie agrees to return to Arcadia as an agent for the anti-slavery resistance. Already branded, and scarred by the whip, she knows exactly what she is risking, but wants to fight for freedom's cause. After being sold to a sugar farmer her life takes an unexpected turn, and all her beliefs are challenged by events.

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• Sales Rank: #1713014 in eBooks
• Published on: 2013-11-17
• Released on: 2013-11-17
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
A world torn by the institution of slavery
By Jerome Mooney
This is the second part of the saga of a post apocalyptic world torn by the economic, social, and moral issues of slavery. As the slaveholding state of Arcadia comes under increasing pressure from outside forces and internal revolt, it fights to maintain what it believes to be its core institution.

As with the first book the story is told from the point of view of different individuals in all parts of the social structure. While the initial book was largely confined to a small geographical area, we now see a variety of new nations struggling to overcome the loss of technology. While many nations struggle to restore industrialization, others find reliance on servile labor the most efficient, even the most natural, approach.

I particularly like the author's approach of letting the characters make their arguments (and rationalizations) for and against the institution of slavery. As with 'Arcadia' (the first book) there is graphic sexual and violent content that many readers may find disconcerting, but, again, I did not think it was gratuitous.

I look forward to A.D. English' release of the next book in the series and will be at the front of the line (at least on my pad with ready fingers) to purchase.

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[L587.Ebook] Free PDF Two-Stroke Performance Tuning, by A. Bell

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Two-Stroke Performance Tuning, by A. Bell

Free PDF Two-Stroke Performance Tuning, by A. Bell

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Engine-tuning expert A. Graham Bell steers you through the various modifications that can be made to coax maximum useable power output and mechanical reliability from your two-stroke. Fully revised with the latest information on all areas of engine operation, from air and fuel, through carburation, ignition, cylinders, porting, reed and rotary valves, and exhaust systems to cooling and lubrication, dyno tuning and gearing.

• Sales Rank: #231464 in Books
• Brand: Brand: Haynes Publishing
• Published on: 1999-11-28
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.00" w x 7.00" l, 1.70 pounds
• Binding: Hardcover
• 272 pages

Features

• Used Book in Good Condition

About the Author
A. Graham Bell is an acknowledged expert on engine tuning, with many years’ experience in this field. Other books to his credit are Modern Engine Tuning, Two-Stroke Performance Tuning and Forced Induction Performance Tuning. He lives in New South Wales, Australia.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Removes the Mystery from the 2-Stroke GP Engine
By Michael R. Lachance
An excellent academic book on the theory behind performance tuning for 2-stroke motorcycles. Geared specifically for GP and Kart racers, this hardcover treasure has turned out to be a great reference source for questions on the logic and concepts that pertain to tuning a 2-stroke for maximum performance.
This doesn't always mean maximum horsepower. As is stated by the author, every great 2-Stroke racing machine is a compromise of power -vs- function. This concept alone makes the book well worth the purchase price.
A "must-have" if you race a 2-stroke, especially a Yamaha TZ250 or 125. Includes tons of pictures, charts, graphs, comparisons, numbers. formulas, theory, examples, stories, and more!

17 of 17 people found the following review helpful.
Might be too technical
By Jeremy Loukinas
When I found this book I was hoping that it would educate me on how to actually tune a motor. It covers more of how to build a tuned motor. If I were to ever take up engine building I would highly recommend this book. If you are Joe kart racer or Bob moto racer I would put it low on the get list, as it doesn't really give much fingertip tuning tips.
Jeremy

5 of 5 people found the following review helpful.
Great Book on Understanding Two-Stroke Racing Engines
By S. A. ROBBINS
Excellent primer on understanding the workings of two-stroke engines for racing. If you are a novice/beginner then this book is for you. There are only a couple books like this ever made and that makes this one well worth the money. I learn a little more every time I read it.

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[M548.Ebook] Fee Download Child Play: Its Importance for Human Development, by Peter Slade

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This volume explores the theories and practice of play. The author suggests that media influences have a profound effect on behaviour and, by stressing the importance of understanding play as a chart of individual development and drawing links between home, school, clinics and therapy, he offers the prospect of an understanding of delinquency and difficulty. The book examines a range of issues surrounding play. Contexts are various - play in and out of school, dramatherapy, adult training, personality development and dance are all considered. The effects and implications of recent legislation and developments are also discussed. The text includes practical examples and exercises.

• Sales Rank: #936508 in Books
• Brand: Brand: Jessica Kingsley Pub
• Published on: 1995-07-01
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .74" w x 6.14" l, 1.15 pounds
• Binding: Paperback
• 344 pages

Features

• Used Book in Good Condition

About the Author
Peter Slade (1912-2004) was a pioneer in the field of theatre for children and was also known as an expert in work for those with special needs. He was the first person to speak on dramatherapy at the BMA, and in 1964 was chosen to chair the Creative Drama section of the first International Children's Theatre Conference in London. He directed the Rea St Centre, and for over 30 years ran his Summer Schools which became internationally renowned. On retirement he was made a Fellow of the Royal Society of Arts and awarded the Queen's Silver Jubilee Medal. His books and articles are known worldwide.

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Child Play: Its Importance for Human Development, by Peter Slade PDF